Formerly located at 10 Boylston Pl., Emerson’s Visitor Center will move to 104 Boylston Street at the end of the month.
The new center is between the Colonial Building Residence Hall and Emerson’s Colonial Theatre. Michael Sarra, assistant vice president for enrollment marketing, said that the college hopes the new address will attract more foot traffic.
“We believe our location on Boylston Street will be a [landmark] physical location for the front door of the college,” Sarra said.
Peyton Lewis, a sophomore journalism student, said the Visitor Center’s current home in the Boylston Place alleyway was hard to find when she toured the college in 2013. Currently, the alley is under construction, as the college is building a new residence hall at 2 Boylston Pl.
“My parents and I walked here from a hotel, and we had never been to Boston before,” Lewis said. “We didn’t really know what was going on.”
Sarra said that the new space will be able to comfortably accommodate up to 50 prospective students, as compared to 20-person capacity of the current center. There will also be places for those interested in the college to meet privately with Admissions staff and current students.
“We will have student ambassadors who are there to meet with prospective students and talk to them about what their Emerson experience is like,” Sarra said.
Two walls of the main lobby of the center will feature projected images and videos of work done by faculty and students, according to Sarra. He said the college hopes to get interactive content on the walls in the future.
“Our goal is to make the space reflect Emerson’s identity,” Sarra said.