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Can you hear the Apples on your stereo?

Nick Stenfanovich

Issue date: 2/1/07 Section: Arts and Entertainment
Prepare to rock out to a new musical scale, because The Apples in Stereo frontman Robert Schneider is debuting his new invention, called the "Non-Pythagorean Scale," on The Apples' energetic and latest album, New Magnetic Number.

But what does an album with talk of Pythagorean scales sound like? Well, imagine if those animals on the cover of The Beach Boys' Pet Sounds boarded the spaceship on the cover of Electric Light Orchestra's Out of the Blue and started a rockin' band. According to the Non-Pythagorean scale this would equal (one thinks) the sound of The Apples in Stereo.

New Magnetic Wonder marks a new era for The Apples, who just signed with actor Elijah Wood's new label, Simian Records, and witnessed the departure of drummer and second vocalist Hilarie Sidney. This ambitious new record is the gateway sound the band needed to break away from the indie status they've had since 1992.

Full of sing-along anthems such as "Same Old Drag," the power-chord-crunching "Skyway" and the infectious "Can You Feel It?" (which is a call to arms for people to turn up their stereos), The Apples have created an album that stays true to their previous work and is sure to impress longtime fans while gaining some new ones in the process.

The standout track on New Magnetic Wonder is the masterful "Energy." Sounding as if it were written 40 years ago by Lennon & McCartney or Brian Wilson, "Energy" has a jangly acoustic guitar intro that could make any of the aforementioned individuals jealous of the pop excellence in this song. Sure, the words are lazy and tripe, but the conviction in Schneider's voice when he promises it's all going to be all right makes up for any of the paint-by-numbers lyrics.

Despite being an enjoyable album, New Magnetic Wonder does have drawbacks, and the album suffers because of them. During the recording of this record, The Apples apparently discovered what a vocoder was and started a tumultuous relationship with this instrument, as it appears on nearly every track. This instrument is the Yoko to this album.
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