2008 Woodie Awards
EmComm gears up for national ad campaign
Kasey Fielding
Issue date: 4/20/06 Section: Lifestyle
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After a semester of hard work and attempts to raise awareness about their organization, the dedicated members of EmComm, Emerson's student-run marketing agency, are preparing themselves-and their originally designed ad campaign-for the National Student Advertising Competition (NSAC).
NSAC is an annual contest sponsored by the American Advertising Foundation (AAF), where student-run marketing groups from across the country compete to build the best ad campaign for the account of an assigned company.
EmComm's account for this year's NSAC is Postal Vault, a company which manufactures locking mailboxes.
Campaigns are first judged regionally, and the Emerson group participated in Rhode Island April 29. The finalists from that level will move on to the national competition in San Francisco on June 10.
"We've had a really good time so far with the competition," said EmComm Secretary Greg Masiakos. "We've had a few struggles, because how exciting are locking mailboxes? But overall we're doing great."
EmComm Vice President of Creative Helena Pihl emphasized the importance and popularity of the AAF competition.
"A lot of marketing students come to Emerson to join the AAF group and the campaign planning class [that works on the account as well]. It's a really great and impressive thing to have on your resume," said Pihl, a sophomore marketing communication major. "When you're in marketing, you really have to have some business experience at the end of the day."
Whether the campaign takes first place at NSAC or not, Masiakos said EmComm can be a valuable experience for any member.
"There are so many rewards, especially the connections that you make," Masiakos said. "You meet a lot of really talented kids, and it makes you realize that you go to a great school with people who are really good at what they do … It's an amazing experience."
Tyler Ashley, a junior marketing communication major who is now president of EmComm, agreed with Masiakos.
NSAC is an annual contest sponsored by the American Advertising Foundation (AAF), where student-run marketing groups from across the country compete to build the best ad campaign for the account of an assigned company.
EmComm's account for this year's NSAC is Postal Vault, a company which manufactures locking mailboxes.
Campaigns are first judged regionally, and the Emerson group participated in Rhode Island April 29. The finalists from that level will move on to the national competition in San Francisco on June 10.
"We've had a really good time so far with the competition," said EmComm Secretary Greg Masiakos. "We've had a few struggles, because how exciting are locking mailboxes? But overall we're doing great."
EmComm Vice President of Creative Helena Pihl emphasized the importance and popularity of the AAF competition.
"A lot of marketing students come to Emerson to join the AAF group and the campaign planning class [that works on the account as well]. It's a really great and impressive thing to have on your resume," said Pihl, a sophomore marketing communication major. "When you're in marketing, you really have to have some business experience at the end of the day."
Whether the campaign takes first place at NSAC or not, Masiakos said EmComm can be a valuable experience for any member.
"There are so many rewards, especially the connections that you make," Masiakos said. "You meet a lot of really talented kids, and it makes you realize that you go to a great school with people who are really good at what they do … It's an amazing experience."
Tyler Ashley, a junior marketing communication major who is now president of EmComm, agreed with Masiakos.
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