2008 Woodie Awards
With no Patriots, ads dominate Super Bowl XL
Admit it Emersonians, you watched it for the commercials, right? Here's what did best:
Bryan O'Toole
Issue date: 2/9/06 Section: Arts and Entertainment
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If you're reading this, you are an Emerson student and, thus, have minimal to no interest in sports.
Chances are you might not even know what a "first down" or a "wide receiver" is.
But you probably spend your weekends behind a camera, have a prurient desire to see all the best new films and could likely end up lensing an advertisement somewhere down the road.
So, like much of our public (and the majority of The Beacon staff), you watched the Super Bowl, if at all, for the commercials.
Here's a rundown of the best:
Old Habits Die Hard
Short of skin, animals always seem to find a home in a good amount of Super Bowl commercials.
Careerbuilder.com brought out the standby simian, the chimp, for an enjoyable series of spots portraying the primates as the coworkers from hell; for diversity, jackasses make an appearance too. In a slightly more disturbing spot, a hamster pitched his playbook on the football field to an inert Ronald McDonald.
The best 30 seconds of the night, however, took viewers back to prehistoric times for FedEx's dinosaur shipping system.
The clever commercial was filled with last second eating and stomping made self-aware by acknowledging the anachronism of airmail.
Get Back in the Kitchen
As any sports fan knows, a woman's place during the game is in the kitchen, dutifully schlepping out beers and potato skins to her husband and his 15 drunkenly belligerent friends.
In the same misogynistic spirit, corporate America saluted women in sports with a batch of typically ignorant ads.
The "GoDaddy" domain name spot, featuring the self-destructive strap of a scantily clad model, was too cliché (not to mention poorly made) to even be taken seriously.
The Michelob Ultra commercial, which showed another typical buxom beauty being tackled (for "the darker side" of light beer), was at least mildly humorous.
Although it did not debut during the game, perhaps the most offensive of all was a Tostitos' ad that showed three men sitting around a corporate setting, relaxing and partaking in the joys of corn chips.
Chances are you might not even know what a "first down" or a "wide receiver" is.
But you probably spend your weekends behind a camera, have a prurient desire to see all the best new films and could likely end up lensing an advertisement somewhere down the road.
So, like much of our public (and the majority of The Beacon staff), you watched the Super Bowl, if at all, for the commercials.
Here's a rundown of the best:
Old Habits Die Hard
Short of skin, animals always seem to find a home in a good amount of Super Bowl commercials.
Careerbuilder.com brought out the standby simian, the chimp, for an enjoyable series of spots portraying the primates as the coworkers from hell; for diversity, jackasses make an appearance too. In a slightly more disturbing spot, a hamster pitched his playbook on the football field to an inert Ronald McDonald.
The best 30 seconds of the night, however, took viewers back to prehistoric times for FedEx's dinosaur shipping system.
The clever commercial was filled with last second eating and stomping made self-aware by acknowledging the anachronism of airmail.
Get Back in the Kitchen
As any sports fan knows, a woman's place during the game is in the kitchen, dutifully schlepping out beers and potato skins to her husband and his 15 drunkenly belligerent friends.
In the same misogynistic spirit, corporate America saluted women in sports with a batch of typically ignorant ads.
The "GoDaddy" domain name spot, featuring the self-destructive strap of a scantily clad model, was too cliché (not to mention poorly made) to even be taken seriously.
The Michelob Ultra commercial, which showed another typical buxom beauty being tackled (for "the darker side" of light beer), was at least mildly humorous.
Although it did not debut during the game, perhaps the most offensive of all was a Tostitos' ad that showed three men sitting around a corporate setting, relaxing and partaking in the joys of corn chips.
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